Taco Bell is as good at marketing as Burger King is bad. Very few clunker ads. They don't drive a commercial run into the ground either. The little mutt "Yo Quiero, Taco Bell" could've become obnoxious, but they know to quit a little early - leave 'em wanting more.

What got me to thinking about this is a pile of hot sauce packets in our kitchen. Each one has a prominent little spot on the front with a cute message. For instance:

"It's ok to say it. I love you too."

"Hey, where are you taking me?"

Subtle, simple, effective.

Posted by: Ted at 05:21 AM | category: Square Pegs
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